Crystal RosalesDesigns
I design tools for people who work in the field and the homeowners they serve, using what I learned in seven years of real estate and running an HVAC company.
Case studies
Each project starts from a job I have done myself: dispatching technicians, quoting repairs, or getting a home ready to list.

Air to Air Field
A technician app that takes an HVAC service call from arrival to signed job on one phone, built for 101° attics, gloved hands and spotty signal.

ListReady
Helping home sellers walk into listing day repair ready, before a buyer's inspection finds the problems first.

Making a local HVAC company findable
A page by page UX, content and SEO audit of airtoairsanantonio.com, turned into a ranked plan and real fixes on the live site.
Listing marketing, on deadline
From leasing at Cushman & Wakefield to residential sales at LPT Realty and Better Homes and Gardens Real Estate Winans, I've designed the flyers, social graphics and digital assets behind active listings for buyers and sellers in the $80K–$1.5M range.
Air to Air GO
A homeowner booking and tracking app that answers the question behind most calls to our office: is someone coming, and when? It shares Air to Air Field's design system, so both apps feel like one service. See it in the Field case study.

Why UX
I've sat on both sides of the table: with renters, buyers and sellers, and with the contractors they scramble to find.
For seven years in real estate, first in leasing and then in residential sales, I've watched clients hit the same wall, including on the worst day of a listing: the day the inspection report comes back. Since 2023 I've also run Air to Air AC & Heating with my husband, dispatching the technicians those homeowners need.
I started closing the gaps I kept seeing through the marketing, web and content work I already did for both businesses, then formally through a UI/UX certification at Southern Institute. What I bring that most junior designers can't: I've already been in the room with these users, many times.
- UI/UX Design CertificationSouthern Institute, 2026
- Real Estate Agent & Recruiting CoordinatorBetter Homes and Gardens Real Estate Winans, Oct 2025 to present
- Co-Owner, Operations & MarketingAir to Air AC & Heating, Jan 2023 to present
- Real Estate AgentLPT Realty, 2023 to Oct 2025
- Leasing SpecialistCushman & Wakefield, Jan 2019 to Apr 2022
Toolkit
UX
UI & tools
Also brings
Let's talk.
I'm looking for junior UX/UI and product design roles, remote or in San Antonio.